Privacy Policy
Last Updated: June 2026**
At Sterlion Finance Pvt. Ltd. ("Sterlion Finance", "we", "our", or "us"), we respect your privacy and are committed to protecting the personal information you share with us through our website and in connection with our financial products and services.
This Privacy Policy explains how we collect, use, process, disclose, retain, and protect your information when you visit our website, submit an inquiry or application, interact with our financial products and services, or otherwise communicate with us.
1. Information We Collect
Personal and Business Information
We may collect information that you voluntarily provide to us, including:
- Full Name
- Email Address
- Mobile/Phone Number
- Residential or Business Address
- City, State, and PIN Code
- Company, Firm, or Business Name
- Business Type and Business Details
- PAN, GSTIN, or other identification details, where applicable
- Loan or financing inquiry details
- Financial and transactional information required for evaluating or servicing financial products
- Information submitted through application forms, contact forms, documents, or email communications
- Any other information you voluntarily provide while interacting with us
Depending on the financial product or service requested, we may also collect additional information and documents necessary for identity verification, KYC, credit assessment, underwriting, fraud prevention, regulatory compliance, loan processing, disbursement, repayment, and account servicing.
Automatically Collected Information
When you visit or interact with our website, we may automatically collect certain information, including:
- IP Address
- Browser Type
- Device Information
- Operating System
- Pages Visited
- Time Spent on Pages
- Referral Sources
- Website Usage Statistics
- Cookies and similar technical information
2. How We Use Your Information
We may use your information to:
- Respond to inquiries and customer support requests
- Process loan, financing, and other financial service inquiries or applications
- Verify identity and conduct KYC and other required verification processes
- Assess eligibility, creditworthiness, and financing requirements
- Process, administer, disburse, and service financial products
- Facilitate repayments, reconciliation, and account management
- Communicate important information regarding applications, accounts, transactions, products, or services
- Manage relationships with borrowers, retailers, distributors, vendors, anchors, partners, and other business stakeholders
- Prevent fraud, misuse, unauthorized activity, and financial crime
- Improve our website, products, services, and user experience
- Conduct analytics, internal reporting, risk assessment, and website performance monitoring
- Comply with applicable legal, regulatory, statutory, audit, and reporting requirements
- Protect our legitimate business interests and enforce contractual obligations
Where required by applicable law, we will process your personal information based on your consent or another lawful basis.
3. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
- Improve website functionality
- Remember user preferences
- Analyze website traffic and performance
- Understand how visitors interact with our website
- Enhance user experience
- Maintain website security and prevent misuse
You may disable or manage cookies through your browser settings. However, disabling certain cookies may affect the functionality or performance of some website features.
4. Sharing and Disclosure of Information
We do not sell or rent your personal information.
Where necessary and subject to applicable laws, we may share your information with:
- Banks, financial institutions, lending partners, and other authorized financial service providers
- Credit information companies or credit bureaus, where applicable
- KYC, identity verification, fraud prevention, and risk assessment service providers
- Payment gateways, payment processors, collection agencies, and transaction service providers
- Technology, cloud infrastructure, website hosting, IT, cybersecurity, and technical support providers
- Analytics and communication service providers
- Auditors, legal advisors, consultants, and other professional service providers
- Business partners, vendors, anchors, or other entities where necessary to provide or administer the requested financial product or service
- Regulatory bodies, courts, law enforcement agencies, government authorities, or other parties where disclosure is required or permitted by law
Third-party service providers handling personal information on our behalf are expected to maintain appropriate confidentiality, privacy, and security standards and use the information only for authorized purposes.
5. Data Security
We implement reasonable and appropriate technical, administrative, and organizational measures designed to protect personal and financial information against:
- Unauthorized access
- Unauthorized disclosure
- Alteration or manipulation
- Accidental or unlawful loss
- Misuse
- Destruction
- Cybersecurity threats
Access to personal information is restricted to authorized personnel and service providers who require such access for legitimate business, operational, regulatory, or legal purposes.
While we take reasonable measures to protect your information, no electronic transmission, internet-based service, or data storage system can be guaranteed to be completely secure.
6. Data Retention
We retain personal information only for as long as necessary to:
- Fulfil the purposes described in this Privacy Policy
- Process and service financial products and customer relationships
- Maintain business and transaction records
- Meet applicable legal, regulatory, accounting, audit, and compliance requirements
- Prevent fraud and manage risk
- Resolve disputes
- Establish, exercise, or defend legal claims
- Enforce contractual agreements and obligations
Where information is no longer required to be retained, we may securely delete, anonymize, or otherwise dispose of it in accordance with applicable laws and internal policies.
7. Third-Party Links
Our website may contain links to third-party websites, platforms, payment services, social media platforms, or other external resources.
We are not responsible for the privacy practices, security, availability, or content of third-party websites or services.
Users are encouraged to review the privacy policies and terms of such third parties before providing personal or financial information.
8. Your Rights
Subject to applicable laws and regulatory requirements, you may have the right to:
- Access information about your personal data
- Request correction or updating of inaccurate or incomplete information
- Request deletion or erasure of personal information, where legally permissible
- Withdraw consent for certain data-processing activities
- Raise grievances regarding the processing of your personal information
- Exercise other rights available under applicable data protection laws
Certain information may need to be retained despite a deletion or withdrawal request where retention is required under applicable financial, regulatory, legal, contractual, or compliance obligations.
To exercise your rights or raise a privacy-related concern, please contact us using the details provided below.
9. Children's Privacy
Our website and financial services are intended for adults, businesses, and eligible customers and are not directed toward children under the age of 18.
We do not knowingly offer financial products to or intentionally collect personal information directly from children, except where such information is lawfully required in connection with a financial service and is provided by or with the authorization of a parent, guardian, or legally authorized person.
10. Compliance with Applicable Laws
Sterlion Finance Pvt. Ltd. processes personal information in accordance with applicable Indian laws, rules, regulations, and regulatory requirements concerning data protection, privacy, financial services, information technology, and cybersecurity, as applicable to its business and operations.
Where applicable, this may include requirements under the **Digital Personal Data Protection Act, 2023**, the **Information Technology Act, 2000**, rules made thereunder, and applicable directions, guidelines, or regulatory requirements issued by competent authorities.
11. Consent and Communications
By voluntarily submitting your information through our website, application forms, or other authorized channels, you acknowledge that your information may be processed for the purposes described in this Privacy Policy, subject to applicable law.
Where legally permitted and based on your consent or other applicable legal basis, we may contact you through phone calls, SMS, email, WhatsApp, or other communication channels regarding:
- Your inquiries or applications
- Financial products or services requested by you
- Account servicing and transaction-related communications
- Important operational or regulatory updates
- Relevant products, services, or offers
You may withdraw consent for optional promotional communications through the mechanism provided in the relevant communication or by contacting us, subject to communications that are necessary for servicing an existing financial relationship or complying with legal obligations.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in:
- Our products, services, or business practices
- Technology and security practices
- Legal or regulatory requirements
- Website functionality
- Data-processing activities
Any material updates will be published on our website along with the revised "Last Updated" date.
We encourage users to review this Privacy Policy periodically.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, the processing of your personal information, or the exercise of your privacy rights, please contact:
Sterlion Finance Pvt. Ltd.
Website: www.sterlion.in
Email: contact@sterlion.in
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